How Kuno Creative Helped Skyven Technologies Fast-Track Their Market Impact

Introduction

Skyven Technologies is transforming industrial manufacturing by reducing energy costs and carbon emissions with an innovative steam-generating heat pump. Their Energy-as-a-Service model allows manufacturers to implement decarbonization solutions without upfront capital costs while also sharing in the economic benefits. With a recent $145 million grant from the U.S. Department of Energy and in full scaling mode, Skyven needed to connect with facility managers, sustainability directors, and operations leaders at industrial plants looking to cut emissions and costs.

That’s where Kuno Creative came in.

The Challenge

Communicating Complex Technology to a Niche Audience

Marketing an advanced industrial technology to a highly specific audience presents unique challenges. Skyven’s heat recovery system captures low-temperature waste heat from industrial processes and compresses it to increase the temperature, producing boiler-quality steam over three times more efficiently than standard natural gas boilers.

Industrial companies and manufacturers have used boiler systems for decades and are often reluctant to introduce new solutions because of concerns about costs, operational efficiency or other factors. Those familiar with steam-generating heat pumps are hesitant to implement them because these solutions traditionally required them to fully replace their existing boilers and undergo extensive engineering and construction retrofit projects.

Skyven’s hybrid technology runs in parallel to existing boilers, and explaining both the unique value of this innovation, as well as the technical components that allow manufacturers to easily switch between it and their legacy solutions, was one of the primary challenges.

The Skyven team did not have many established resources, such as renderings of their technology or spec sheets.

The company also lacked readily available case studies of its revolutionary new technology in action.

Like many companies in the energy sector, Skyven had a rigorous review and approval process and needed to be cautious of making any unsubstantiated claims, such as statements about carbon emission reductions without validation.

And while decarbonization is at the core of the company’s mission, environmental policies that drive adoption of renewable technologies vary by location and leadership.

Skyven needed to strike a balance between emphasizing the sustainability benefits of its solution and its operational and financial impact to companies that deploy it.

With Department of Energy funding in place, Skyven needed to reach manufacturers looking to implement its technology.

Kuno Creative’s agile marketing approach helped them cut through these barriers, positioning Skyven as the go-to solution for manufacturers ready to improve efficiency and sustainability.

The Partnership

Partnering With Kuno for a Strategic Marketing Launch

Kuno worked closely with Skyven’s subject matter experts to produce a high-value whitepaper explaining how manufacturers could use industrial heat pumps to decarbonize profitably. This resource served as a lead magnet, establishing credibility while educating the market.

To help manufacturers visualize how the technology works, Kuno’s design team created custom illustrations of their solution.

The team also created graphics that show the value clearly on the website and in social posts.

Kuno also helped Skyven promote a case study demonstrating their capabilities in decarbonizing industrial processes through six projects at California Dairies, a multibillion-dollar company.

The team published several initial blog articles to supplement existing content and news articles. These articles were focused on building qualified traffic to the website by targeting relevant search terms, such as industrial heat pumps.

Targeted Paid Media Campaigns

To maximize reach and impact, Kuno’s paid media specialists launched a highly targeted campaign focused on facility managers, operations directors and sustainability managers at manufacturing facilities.

Using Google Performance Max, an AI-driven ad optimization tool, Kuno implemented text, image and video assets directing users to the solutions page on the Skyven website. An audience was built using relevant search themes and audience signals. Google automatically tested different formats and adjusted spending in real-time.

In addition, Kuno launched a Google search campaign targeting non-branded keywords around decarbonization, heat pumps and sustainability. These ads featured a whitepaper download to help generate demand.

Organic Social Strategy for Thought Leadership

Beyond paid media, Kuno implemented an ongoing LinkedIn and X (Twitter) strategy, helping Skyven consistently engage with industry conversations. This included promoting new funding, industry awards and the team’s presence at conferences, as well as shining a spotlight on its employees.

Over the past year, the company has added over 6,000 followers on LinkedIn and is approaching 10,000 total. It has significantly increased brand visibility and generated 24 new organic contacts from social media.

Driving Organic Traffic Through Search Engine Optimization

For Skyven, we executed a comprehensive SEO optimization strategy to enhance search rankings and drive high-quality traffic to the website. Our efforts began with a thorough technical site audit, identifying and resolving critical issues affecting performance. We reviewed and optimized URLs, headers, page titles, meta descriptions, and onsite content to improve search engine visibility.

To strengthen Skyven’s domain authority, we conducted a backlink audit, identifying and disavowing any toxic backlinks that could harm rankings. We also optimized existing blog content and implemented a pillar and cluster strategy, ensuring strong internal linking for better content organization and improved ranking potential. Additionally, we began developing individual glossary term pages to target niche search queries (pending implementation) and incorporated schema markup across key pages to enhance search engine understanding and visibility.

SEO Results

Year-over-Year, our efforts delivered significant organic growth:

• 24.24% increase in organic ranked keywords
• 95% increase in organic clicks
• 263.33% increase in organic impressions
• 96.34% increase in organic sessions
• 140% increase in organic new contacts

By refining technical elements, optimizing content, and expanding Skyven’s content ecosystem, we successfully boosted the brand’s search presence, ensuring long-term organic growth and higher engagement.

HubSpot Sales Hub Implementation

To standardize sales processes, Kuno’s Revenue Operations team onboarded the Skyven sales team to the HubSpot Sales Hub and installed several integrations to support outreach.

Kuno created automated workflows for lead handoff to sales reps and dashboards showing each rep’s activities.

Other custom dashboards and reports allow them to track progress on specific objectives, including their recent push into the European market.

The Results

Marketing That Delivers Impact

In just one year, Kuno’s efforts helped Skyven Technologies achieve:

• 370 total marketing-qualified leads (MQLs)
• 50 new sales opportunities added to the pipeline
• 176 leads directly from paid media at $109 per lead
• Increased awareness among key industrial decision-makers

By combining high-quality content, strategic ad placements and marketing automation, Kuno Creative helped Skyven accelerate market adoption and drive real business opportunities.