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    Brand Experience Services

    Create a Brand That Resonates With Your Audience.

    Through rich discovery and strategic processes, our branding experts shape powerful brand stories and visual identities that stick for the right reasons.

    Work With Kuno

    Our Approach to Your Brand Strategy

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    Discovery

    Our discovery process shapes brands from the consumer’s perspective, recognizing that how others see your brand might be different from how you see it. We dig into what makes your brand unique by looking at your mission, customer experience, key products, company culture, goals and competition. It’s the foundation for a brand strategy that connects with your audience.
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    Strategy

    In the strategy phase, everything we’ve gathered in discovery comes together to power a clear, actionable brand approach. A well-defined brand strategy is the framework that organizes your brand story and keeps your messaging consistent and impactful for current and future customers. It’s a combination of elements: your brand architecture, positioning, value propositions, and strategies for social media, SEO, marketing and your website.
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    Brand Identity

    Here’s where your brand’s personality really starts to take shape—from how it sounds to how it looks. We’ll define whether your brand feels warm, strong, approachable, or technical (among plenty of other options) based on the insights we’ve gathered. This is also where we’ll develop your logo, tagline, key messaging and visual mood, alongside clear brand guidelines to keep everything consistent.
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    Execution/Activation

    Now it’s all about bringing your brand to life consistently across every channel, inside and out. Creative copywriting that weaves compelling narratives, video marketing that resonates emotionally—we make sure every element aligns with the brand strategy we’ve worked to define. These efforts extend across digital platforms as well as traditional marketing materials.
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    Response

    Our commitment to your brand extends beyond its launch—the focus then turns to monitoring the response across channels. From analyzing web traffic and social media engagement to gathering insights from surveys, sales, and leadership feedback, we view branding as a dynamic process where we can reinforce strengths and find new opportunities for growth.

    Our Brand Experience Services

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    Visual Identity

    Your brand’s look should be as unforgettable as its message. From logo design to color palettes and typography, we come up with a cohesive visual identity that sets you apart.

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    Brand Messaging

    Every great brand has a voice—let’s make yours clear, compelling and impossible to ignore. From taglines to tone, our team shapes messaging that makes your audience take notice.

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    Experiential Elements

    Turn your brand into an experience people won’t forget. We create moments that leave a lasting impact through the use of interactive pop-ups, activations and sampling campaigns.

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    Digital Integration

    Your brand should shine everywhere—especially online. From social media and website design to content marketing, we make sure your digital presence is creative and cohesive.

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    Physical Elements

    Make every touchpoint count with branded materials that reinforce your identity. Our team turns tradeshow displays and point-of-sale materials into a tangible extension of your brand.

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    Campaign Aesthetics

    A strong campaign starts with a striking visual identity. We design and develop cohesive themes, multimedia content, and advertising templates that captivate and convert.

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    Internal Brand Alignment

    Your brand should be as strong inside your company as it is outside. Employee branding, training materials and sales enablement assets help your team represent your brand with confidence.

    Success Stories in Brand Experience

    e2Companies Blurred Lights

    Debuting E2Companies’ Innovative Technology

    The before:

    With three separate logos, websites and messages, e2Companies battled a fractured identity that confused prospects and diluted brand awareness in the market.

    The after:

    Kuno unified their digital presence with a new website, sales collateral, social content and trade show assets—fueling major gains in website traffic, LinkedIn engagement and sales pipeline growth.

    See the Impact
    RapidAI Doctor

    Supporting RapidAI’s Go-To-Market Strategy

    The before:

    RapidAI needed to evolve beyond a clinical, trial-focused brand to reach a broader audience with dynamic messaging and a polished digital experience.

    The after:

    Kuno led a comprehensive rebrand—from a slight renaming and a redesigned website to print and video assets—resulting in a 1,373% boost in organic contacts and a #1 Google search results ranking for "stroke software."

    The challenge

    Minimal marketing collateral and web presence

    • 1,373% increase in organic contacts
    • 177% increase in time on page
    See the Impact
    Big Bolt Logo Bolts

    A Brand Refresh To Elevate Big Bolt

    The before:

    Big Bolt’s digital presence lacked cohesion and impact, with underperforming messaging and a website that struggled to convert visitors into leads.

    The after:

    Kuno revitalized the brand with bold visuals, witty messaging, custom illustrations and SEO strategies—nearly doubling website traffic and driving thousands in new business.

    See the Impact

    Trust isn’t everything,
    it’s the only thing.

    There’s no better measurement of a successful strategy than a satisfied client.
    Just as our energy reliability solutions are mission-critical for our clients, our partnership with Kuno is critical to our success. They’ve been instrumental to our growth and a key partner in elevating our brand. We rely on their marketing strategy expertise and ability to execute quickly on projects ranging from our new website to materials needed for tradeshows and sales meetings. They are a true partner, and we have a bright future ahead.
    Neil Cowan
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    e2 Companies
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    We have been working with Kuno Creative for over two years. Kuno spearheaded our HubSpot integration, created a new brand identity for our company and designed and built a new website for us on the HubSpot CMS. Their work is creative and fresh. Their team is smart, thinks outside the box and a pleasure to work with.
    Diane Merrick
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    RapidAI
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    Families throughout Northern Ohio depend on us to offer quality and affordable child care. Without Kuno, we would not be able to reach the families who need our services, and we would not have been able to establish ourselves as a leader in child care.
    Dave Smith
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    Horizon Education Centers
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    They have been a critical component of our marketing strategy for Green Circle Growers and our largest B2C brand Just Add Ice. They bring a wealth of design, technical, content creation, market research, eCommerce and email marketing skills. In addition, Kuno continuously brings new ideas to the table that we test and for the most part implement at a large scale with positive ROI results.
    Senior Marketing Manager
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    Just Add Ice
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    The Kuno team walked our company through a major website overhaul and brand refresh. A massive effort. We had many questions and revisions, and our Kuno partners were always available, responsive and helpful during the months-long process. I can’t recommend them enough and can’t imagine where we would have been without them. Thank you!
    Robin Suttell
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    Onix
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    Kuno Creative exceeded all our expectations in our rebranding and website redesign. Their team really listened to our specific needs, our company history, our culture, our vision - then they reached out to our customers to learn even more about us. The final products were more impressive than we could have imagined. We are so grateful to the entire team at Kuno for their excellent work to create a new brand and website that uniquely represents our company.
    John Falbo
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    Terminal Ready-Mix
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    Having worked with the team from Kuno Creative for about 10 years, I have so much good to say about them! They were integral in helping us redefine our brand and have helped mentor us through the process of lead nurturing. They work hand in hand with our business development team to maximize our marketing dollars and secure the best ROI. Their team really challenges us to be forward thinking and to keep our strategy fresh, relevant and meaningful. I'm pretty sure they know our market and our targets better than we do sometimes! They truly dive in and try to understand exactly what our goals are and then come up with a plan for reaching them. They have always exceeded my expectations. Professional. Creative. Fun. Couldn't ask for a better marketing partner!
    Sandra Alten Maddock
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    IMARC Research, Inc.
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    See Case Studies

    Frequently Asked Questions

    What are the 4 Cs of brand strategy?

    The "4 Cs" of brand strategy—clarity, consistency, credibility and connection—are essential for building a strong, recognizable brand. Clarity ensures clear messaging about the brand’s purpose and value. Consistency maintains a unified brand experience across all touchpoints. Credibility is established by delivering reliable, high-quality products or services and meeting client expectations. Connection is about building meaningful relationships with your audience.

    What are the key components of an effective brand strategy?

    An effective brand strategy includes a thorough understanding of the target audience, a distinctive brand identity and cohesive messaging. This strategy involves selecting visuals, color and typography that align with a company’s values and mission. It integrates elements such as SEO and content marketing to form a brand that’s visible, memorable and resonant.

    How can a brand strategy improve customer loyalty and retention?

    A strong brand strategy builds an emotional connection with customers through consistent messaging and visuals. By highlighting values and aligning with customer needs, brands foster trust and loyalty, making it more likely for customers to return and become advocates.

    How does a brand strategy align with overall business goals?

    A well-defined brand strategy supports business objectives by clarifying the company’s purpose and value. This empowers employees to communicate effectively and strategically across all interactions, from marketing to customer service. When all brand elements align with organizational goals, brands can create a unified approach to engagement and growth.

    Why is brand positioning important in a brand strategy?

    Brand positioning differentiates a company from its competitors and allows it to occupy a distinct place in the consumer's mind. Through intentional brand positioning, companies can highlight unique value propositions and address audience-specific needs.

    What role does brand storytelling play in brand strategy services?

    Brand storytelling creates a narrative that connects emotionally with customers. Weaving brand values into messaging enhances the brand's relatability and builds a sense of trust and familiarity with audiences.

    How can social media integration benefit brand strategy execution?

    Social media integration extends a brand's reach and supports consistent engagement with target audiences. It allows for real-time interactions that amplify brand visibility and encourage audience feedback.

    How does brand strategy differ from brand identity?

    Brand strategy is the overall plan for how your brand will connect with your audience and achieve business goals. Brand identity is the visual and verbal representation of your brand (such as logos, colors and taglines). Brand strategy sets the foundation for your brand identity so every design and messaging decision aligns with your brand’s purpose and values.

    How can data and analytics enhance brand strategy?

    Data provides insights into audience behavior, market trends and the competitive landscape—all of which help shape a relevant and effective brand strategy. Analytics can inform decisions on everything from brand positioning to campaign performance, helping marketers refine messaging, improve engagement and better meet customer expectations.

    How often should a brand strategy be reviewed or updated?

    Brand strategies should be reviewed regularly to maintain alignment with dynamic business goals, market changes and audience expectations. If there’s a significant shift in the market, a major rebranding or a change in target audience, an immediate review is recommended to keep related strategy relevant and impactful.