Sales Enablement Services

Turn Qualified Leads Into Customers.

Prepare your team for the sales process prospects expect and prefer, driving efficiency and increasing close rates.

Work With Kuno

Our Approach to Personalized Sales Enablement.

Deep-Dive Discovery With Sales Leaders

Our sales enablement process starts with meeting your sales leaders and key stakeholders to understand what success looks like for you—from revenue targets and close rates to individual team objectives. By taking a historical look at your performance metrics, we uncover insights to develop a tailored strategy that maximizes results. Our goal is to make sure you feel confident, knowing our sales enablement services are built around and for your business needs.

Mapping the Sales Journey With Buyer Personas

You know your customers best. Our job is to translate that knowledge into a clear sales strategy. Through detailed discovery sessions, we collaborate with you to map out how your buyers move through the sales process. We dive into their mindset, objections, purchasing timelines and typical sales cycle lengths—giving your team the perspective needed to build stronger connections.

Building a Tailored Sales Toolkit

Sales tools powered with today’s technology go beyond traditional brochures, battle cards and cut sheets. We develop a customized sales toolkit filled with resources designed specifically for your team and your ideal customers, from self-guided demos to interactive sales assets. Each tool is developed with your business and revenue objectives in mind, helping your team engage prospects more effectively and move deals forward with less friction.

Sales Enablement Strategy Rollout

Implementing new sales processes can be a big shift for organizations of any size, and we’re here to make it as easy as possible. By identifying a champion within your sales team—someone who both understands the proposed strategy and tactics and naturally influences and inspires their peers—we strive to cultivate adoption from within. This approach fosters a positive culture of change where sales reps feel supported and motivated to embrace these new tools and strategies.

Continuous Optimization for Sales Success

You deserve a sales process that works well, but also continually improves. Once our strategy is in place, we work closely with your leadership to monitor performance metrics like pipeline velocity, activity rates and email deliverability. By translating this data into insights, we make informed recommendations and adjustments that keep sales enablement optimized to meet and exceed your sales targets.

B2B Sales Enablement Tools We Offer

Sales Content Creation

Arm your sales team with branded presentations, tutorials and more to drive engagement.

Account-Based Marketing

Target high-value accounts via personalized one-to-one, one-to-few or one-to-many outreach.

Sales Process Documents

Streamline your sales cycle with clear documentation that keeps everyone on the same page.

Sales Manuals & Playbooks

Give your team guides and strategies to confidently navigate every step of the sales process.

Templates & Snippets

Save time and maintain consistency with ready-to-use, customizable sales assets.

Sales Software

Boost productivity and insights with tools that simplify sales tasks and track performance.

Sales Training

Enhance your team's skills through tailored training and continuous learning opportunities.

Success Stories in Sales Enablement

Strategic Marketing for a Professional Services Provider

The challenge:

Standing out in a competitive space while driving engagement at every stage

The strategy:

Customer journey maps, thought leadership content and HubSpot portal management

The results:

972 marketing qualified leads
55 closed sales

Revamping RevOps for Alignment & Efficiencies

The challenge:

Lack of expertise and bandwidth to close gaps

The strategy:

Well-defined plan to eliminate fragmentation and unleash the power of HubSpot

The results:

99% reduction in time performing tasks now automated
$0 additional recommendation for tech stack investment

Trust isn’t everything,
it’s the only thing.

There’s no better measurement of a successful strategy than a satisfied client.

Just as our energy reliability solutions are mission-critical for our clients, our partnership with Kuno is critical to our success. They’ve been instrumental to our growth and a key partner in elevating our brand. We rely on their marketing strategy expertise and ability to execute quickly on projects ranging from our new website to materials needed for tradeshows and sales meetings. They are a true partner, and we have a bright future ahead.

Neil Cowan

e2 Companies

It was hard to find an agency that was well rounded in all areas of digital marketing until we found Kuno. We have been working with Kuno Creative for 2.5 years and they have been an excellent addition to our team. They are very knowledgeable, professional and flexible. They have helped us in the areas that we are not particularly strong in and we have seen great results with our online organic traffic, content strategies, SEO and PPC program. Thank you for all you do Kuno!

Andrea Akins

FrankCrum

Having worked with the team from Kuno Creative for about 10 years, I have so much good to say about them! They were integral in helping us redefine our brand and have helped mentor us through the process of lead nurturing. They work hand in hand with our business development team to maximize our marketing dollars and secure the best ROI. Their team really challenges us to be forward thinking and to keep our strategy fresh, relevant and meaningful. I'm pretty sure they know our market and our targets better than we do sometimes! They truly dive in and try to understand exactly what our goals are and then come up with a plan for reaching them. They have always exceeded my expectations. Professional. Creative. Fun. Couldn't ask for a better marketing partner!

Sandra Alten Maddock

IMARC Research, Inc.

The entire Kuno team quickly grasped our technology and go-to-market strategy. Over the past year, they've played a crucial role in delivering measurable results through lead generation, content creation, SEO implementation, and more. They have been a valuable extension of our team.

Chris Barnhill

Skyven Technologies

Partnering with Kuno and integrating StackAdapt into our digital strategy was a game-changer. We’d seen strong organic growth, but we needed a more targeted approach to reach the right decision-makers and justify our ad spend. Kuno’s team brought the expertise and knowledge we needed to shift from high-spend, low-return advertising to a streamlined, results-driven strategy.

Marketing Manager

Capital Equipment Manufacturer

See Case Studies

Frequently Asked Questions

How can CRM integration enhance our sales enablement efforts?

Integrating your CRM with sales enablement tools streamlines access to sales content, automates lead nurturing and offers valuable insights into buyer behavior. This integration enables sales reps to personalize outreach, track engagement and use insights to refine their sales approach, all while maintaining a clear view of the sales pipeline.

What types of content should be included in a sales content strategy?

An effective sales content strategy includes sales presentations, product sheets, case studies, email templates, playbooks, ROI calculators and objection-handling guides, to name a few examples. It’s all about providing your sales team with practical resources they can use at every stage of the sales cycle.

How do sales enablement tools contribute to increased productivity?

Sales enablement tools centralize content, automate administrative tasks and provide insights into buyer behavior. This allows sales reps to focus more on selling and less on manual processes, significantly enhancing productivity.

What role does CRM integration play in automating sales processes?

CRM integration automates lead tracking, follow-up reminders and sales activity logging. It also provides analytics that help identify which automated processes are driving results, so you can further refine your approach.

What are some benefits of working with outside sales enablement teams?

Partnering with an agency for sales enablement services can give you access to a broad range of expertise that extends across content creation, sales process optimization, CRM integration and sales training. An agency can offer scalable support, bring fresh perspectives and introduce proven strategies that elevate sales operations.