Industrial Marketing Services

Manufacturers traditionally rely on tradeshows and word of mouth referrals as lead drivers. While these avenues remain valuable, we use digital strategies to position your business as an industry leader online as well. From a keyword- and persona-informed content strategy to strategic placement in third-party publications, we work to make sure your industrial brand is easy for the right people to discover.

Your ideal leads are looking for solutions. Through research and stakeholder interviews, we identify industry challenges and create content around them to attract targeted traffic. Collaborating with your company’s subject matter experts adds value to these initiatives, leveraging their thought leadership to attract more of the leads your sales team wants to see.

In the industrial sector, sales cycles can be lengthy due to the layers of decision-making often involved. With Kuno’s integrated industrial marketing services, manufacturers share useful, timely information about their products and services with prospects. These insights support quicker evaluations and decisions, turning qualified prospects into customers faster.

Maintaining and enhancing relationships with existing customers is critical for your bottom line. We develop targeted campaigns that drive engagement, from referral programs geared toward your most loyal customers to upsells related to the products customers already use. Lead scoring and automation support the delivery of strategic, personalized communications.