Product Marketing Services

Q: What are product marketing services, and how can they support product-led growth?

Product marketing services focus on positioning, promoting, and driving the adoption of your product by understanding market needs, buyer personas, and competitors in the space. These services support product-led growth by emphasizing your product’s unique value, enabling users to experience its benefits directly, and driving growth through customer advocacy and retention.

Help your product reach its full potential in the marketplace.

Turn your products into market leaders with strategic narratives that inspire, connect and deliver results across industries.

Work With Kuno

Our Proven Approach to Product Marketing Services

Shaping Your Product Story

With all the competition out there — from SaaS platforms to medical equipment — your product story needs to be able to cut through the noise. We'll help you develop a clear, compelling narrative that sparks action. Part of that process includes thoroughly evaluating your competitors to identify strengths you can leverage as part of your value proposition.

Strategizing Your Go-To-Market Plan

When launching a new product, the goal is to generate excitement and drive user adoption through a well-crafted go-to-market strategy. We combine buyer insights with creativity to develop engaging marketing materials that capture the attention of and educate potential customers.

A key component of this go-to-market plan is the product launch, where we offer expertise and support in planning and execution. Leveraging these assets, we deploy strategic campaigns across channels where your audience spends their time.

Align Product Marketing With Sales

Successful B2B product launches don't happen in silos. While sales teams should be involved in product marketing conversations from the start, it's also important to arm your sales team with the information and resources they need to engage potential customers. We offer collaboration every step of the way to help unlock more ROI for your entire organization.

Leveraging Data for Agile Product Iteration

As new trends emerge and user needs change, a case can be made for rolling out new versions of a product. We use a variety of sources, from in-app surveys to social media channels, to prioritize improvements based on impact and feasibility. We also regularly benchmark against competitors and work closely with your product team to continue driving value.

Supporting High Product Engagement Metrics

While advancements to products drives engagement, it’s also about providing users with resources that empower them to be self-sufficient. We help create these materials, while also fostering a sense of community around your product through forums, social media, influencer marketing, and other platforms. Loyalty programs and incentives further help to support long-term customer relationships and advocacy for products.

Why Brands Trust Our Product Marketing Services

Experience & Expertise

Our team brings decades of experience helping brands in SaaS, medical and manufacturing industries achieve growth through innovative product marketing. Whether you’re launching a new product or refining your approach, we understand the nuances of developing go-to-market strategies, advertising campaigns and customer-focused narratives that deliver results.

Data-Driven Insights

Successful product marketing starts with understanding your customer. We utilize end-to-end insights, from customer research and behavior analysis to competitor benchmarking, to inform every aspect of your strategy. By pairing these insights with targeted marketing campaigns and precise ROI tracking, we create data-backed roadmaps that drive adoption and loyalty.

Customized Approach

Every product is unique, so their marketing strategies should be, too. We tailor our solutions to your specific product’s needs, aligning our efforts with your goals for product-led growth. From developing targeted campaigns to serving up impactful digital ads, our customized approach allows your product to stand out while fostering meaningful customer connections.

Collaborative Process

Great product marketing bridges gaps between marketing, sales and service. We work closely with your teams to support alignment at every step, improving sales efficiency, response rates and close rates. With open communication and shared goals, we help you maximize the effect of your marketing efforts across departments.

Measurable Impact

Your product’s success is measured by real results. From acquisition to retention, we track key performance indicators to make sure your product marketing strategy delivers tangible outcomes. Through detailed reporting and continuous optimization, we keep your product at the forefront of its market, driving long-term growth and impact.

Proven Success with Our Product Marketing Services

Tailored Product Marketing Services for MedTech Provider

The challenge:

Minimal marketing collateral and web presence

The strategy:

Branding guidelines, website redesign and an SEO-driven content strategy

The results:

1,373% increase in organic contacts
177% increase in time on page

Why Trust Our
Product Marketing Services

There’s no better measurement of a successful, collaborative strategy than a satisfied client.

We have been working with Kuno Creative for over two years. Kuno spearheaded our HubSpot integration, created a new brand identity for our company and designed and built a new website for us on the HubSpot CMS. Their work is creative and fresh. Their team is smart, thinks outside the box and a pleasure to work with.

Diane Merrick

RapidAI

Frequently Asked Questions About Product Marketing Services

What are product marketing services, and how can they support product-led growth?

Product marketing services focus on positioning, promoting and driving the adoption of your product by understanding market needs, buyer personas and competitors in the space. These services support product-led growth by emphasizing your product’s unique value, enabling users to experience its benefits directly, and driving growth through customer advocacy and retention.

How does product marketing help in developing a go-to-market strategy?

Product marketing lays the foundation for a go-to-market (GTM) strategy by conducting market research, identifying target audiences and defining the product’s value proposition. It’s a recipe to make sure your messaging resonates, your pricing aligns with customer expectations and your launch plan maximizes impact across marketing and sales channels.

Why are product marketing services crucial for aligning sales and marketing teams?

Product marketing bridges the gap between sales and marketing by creating consistent messaging, defining key product benefits and equipping sales teams with tools like product guides, case studies and training materials. This positions both teams to work toward shared goals and deliver a cohesive experience to prospects and customers.

How do you measure product marketing success?

The success of product marketing is measured through metrics such as product adoption rates, market penetration, lead-to-conversion ratios and customer lifetime value (CLV). At Kuno, we track these and other KPIs based on your situation and draw from our strategic insights to optimize strategies, so your product gains traction and delivers a strong return on investment.

What types of companies can benefit from Kuno Creative's product marketing services?

Kuno's product marketing services are ideal for B2B and B2C companies across various industries, including technology, healthcare, manufacturing and SaaS. Whether you’re a startup launching a new product or an established organization seeking to expand your market presence, our services are tailored to meet your unique needs and objectives.