Paid Media Services

Make every dollar count toward your growth

Strategically connect with your ideal customers where they’re most active. Our paid media marketing services offer a fast-track—not a shortcut—to expanding your business.

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Our Approach to Paid Media Marketing

Every part of your paid media budget should propel your business forward, whether that’s generating leads, increasing brand awareness or driving conversions. A well-structured strategy helps your ads reach the right people, at the right time, on the right platforms—delivering the best possible return on investment.

Aligning Paid Media With Your Business Goals

Before any campaigns launch, the first step is to assess how (or if) paid media aligns with your overall growth strategy. Does paid media complement your existing organic and inbound efforts? Which platforms make the most sense based on your audience and industry? The right strategy should support your long-term goals—whether that’s to build brand awareness or re-engage website visitors—and offer some quick wins, too.

Auditing Existing Paid Media Efforts

The next step is to assess what’s working, what’s not and where you may be leaving money on the table or chasing good money after bad. A thorough paid media audit helps identify gaps in audience targeting, red flags in ad placements and ways to optimize your campaign structure for better ROI. If you already have paid media campaigns running, this step fine-tunes them for efficiency and performance. If you’re just starting out, you get a strong base.

Developing Data-Driven Ad Campaigns

Once the right platforms are identified and any existing ad campaigns are optimized, it’s time to develop and launch paid media campaigns that align with audience intent. This includes segmenting audiences, crafting compelling ad creative, setting up budget allocations and leveraging AI optimizations for bidding and targeting.

Ongoing Optimization & Performance Analysis

Long-term paid media performance marketing hinges on continuous monitoring and refinement. From bid adjustments and audience optimizations to A/B testing creative and messaging options, we look for ways to make sure your ads drive meaningful conversions and conversations with the most efficient ad spend.

Comprehensive Paid Media Services To Support Your Goals

Successful paid media isn’t confined to a single channel; it’s about creating a consistent experience across platforms. By leveraging a well-balanced mix of advertising solutions, you can reach your audience and move them toward action.

Programmatic Ads

Make the most of your paid media budget by optimizing ad placements with real-time data and AI-powered insights. With programmatic services, you can segment your audience based on online behaviors and preferences so your ads—whether CTV, native, display or audio ads—always feel timely and relevant.

Paid Search

Your audience is actively searching for answers—ensure your brand is the one they find. Our paid search services help your business appear when potential customers are actively seeking solutions. This allows you to strike when the iron is hottest.

Paid Social

Expand your reach on social media with highly targeted ads distributed across various platforms. By pairing creative, multi-platform media strategies with advanced targeting techniques, we help you turn passive scrolls into meaningful clicks.

Success Stories in Paid Media Services

See how these businesses used targeted ad campaigns to boost conversions, expand reach and maximize their marketing investments.

Strengthening White Cup’s Strategic Marketing Foundation

The challenge:

Communicate the value of a distributor-specific CRM

The strategy:

A robust, SEO-driven content strategy supported by paid media and email

The results:

Influenced 61 deals worth a total of $1.6 million
288% increase in new contacts added to the database compared to the previous year

Record-Breaking Leads for Horizon Education Centers

The challenge:

Bring in more registrants for preschool and summer camp programs

The strategy:

Pairing educational content with email marketing and digital ads

The results:

142% increase in new contacts
1,350% increase in paid search contacts

Decreasing Cost Per Lead for Real Estate Investment Company

The challenge:

Get cost per conversion down while gaining more transparency into efforts

The strategy:

Restructured the keywords, audience and landing pages for PPC campaigns

The results:

35% decrease in CPA
65% increase in conversions

If trust isn’t everything,
it’s the only thing.

There’s no better measurement of a successful, collaborative strategy than a satisfied client.

We are so incredibly grateful for the Kuno team and your process. Everyone is so collaborative and easy to work with. Kuno Creative helped us navigate a website redesign project on a short timeline with ease and provided the expertise we needed to help our internal team refine our messaging. We look forward to continuing this wonderful partnership.

Christy Ricketts

GES, global exhibition and trade show management

Just as our energy reliability solutions are mission-critical for our clients, our partnership with Kuno is critical to our success. They’ve been instrumental to our growth and a key partner in elevating our brand. We rely on their marketing strategy expertise and ability to execute quickly on projects ranging from our new website to materials needed for tradeshows and sales meetings. They are a true partner, and we have a bright future ahead.

Neil Cowan

e2 Companies

We have been working with Kuno Creative for over two years. Kuno spearheaded our HubSpot integration, created a new brand identity for our company and designed and built a new website for us on the HubSpot CMS. Their work is creative and fresh. Their team is smart, thinks outside the box and a pleasure to work with.

Diane Merrick

RapidAI

We chose Kuno as our partner to completely rebuild our online presence. They have been a tremendous asset to our university and a vital partner that we lean on and trust. From day one their entire team has been outstanding. There is not a better feeling than to realize you made the right choice in situations like this -- and we did.

Scott Watkins

Saint Leo University

We are really happy with the new design of our site. Kuno helped us launch our inbound marketing with HubSpot and it has been a success. In addition, Kuno provides our team with coaching services on social media marketing best practices. I highly recommend the services of Kuno Creative.

Elisabeth Hudak-Brand

Magruder Hospital

I wholeheartedly recommend Kuno Creative to anyone in need of a professional and creative team to elevate their online presence. Their dedication to excellence, coupled with a friendly, timely, and collaborative approach, makes them a standout choice for website design services. AZO Inc. is thrilled with the results and is looking forward to continued success with AZO's revitalized online presence.

Ben DAlessio

AZO, Inc.

Kuno is a wonderful strategic partner who helps us with content creation and managing our digital marketing efforts. We've used them for about three years and are very pleased with their work! They helped us redesign and maintain two large website projects for our telecom industry and have shown much growth in their continued desire to learn our complex industry and target audiences. We've seen a very large lead generation and revenue gain from their efforts.

Natalie Fleeman

Ritter Communications

The Kuno team walked our company through a major website overhaul and brand refresh. A massive effort. We had many questions and revisions, and our Kuno partners were always available, responsive and helpful during the months-long process. I can’t recommend them enough and can’t imagine where we would have been without them. Thank you!

Robin Suttell

Onix

Not only did Kuno possess expertise about HubSpot, it was clear they could help guide us with all aspects of website design from UX planning to launch. Throughout the project, the team really went above and beyond.

Rachel Iannarino

Continental Office

We worked with Kuno to launch a series of websites. Their expertise is unmatched, and they continue to provide us with great work in the area of development. I would recommend Kuno to anyone launching a site or who just wants expert advice on how to make the most of their current marketing efforts.

Marc Costanzo

Hospital Health Care

I still get choked up watching the hero video Kuno captured and produced for our website redesign. Their careful planning and perfect execution delivered us a video that not only portrays the various aspects of our business, but adds emotion. By combining our history and values, the video tells the story of our business. The professional quality of the video, audio, and production are impressive. Great work!

John Falbo

Terminal Ready-Mix

Kuno Creative exceeded all our expectations in our rebranding and website redesign. Their team really listened to our specific needs, our company history, our culture, our vision - then they reached out to our customers to learn even more about us. The final products were more impressive than we could have imagined. We are so grateful to the entire team at Kuno for their excellent work to create a new brand and website that uniquely represents our company.

John Falbo

Terminal Ready-Mix

With Kuno's support, our digital presence is now in line with the direction of our business. They understood the unique needs of our industry and used a collaborative approach to help us cross the redesign finish line faster.

Paul Krepelka

Amerline

See Case Studies

Frequently Asked Questions

How can a paid media agency help optimize ad spend for better ROI?

An agency brings expertise in audience targeting, bidding strategies, and ad creatives so your budget is spent efficiently. By leveraging data-driven insights, A/B testing and AI-powered optimizations, an agency like Kuno maximizes your ROI while continuously refining campaigns for performance improvements.

What advanced targeting options are available for paid media campaigns?

Platforms offer highly sophisticated targeting, including intent-based search, AI-driven audience modeling, custom lookalikes and first-party data integrations. We help you use these tools to help your paid media campaigns reach the right prospects at the right time.

How do you measure the success of paid media beyond clicks and impressions?

Clicks and impressions provide surface-level insights. While acknowledging that data, we also focus on metrics like cost per acquisition (CPA), customer lifetime value (LTV), return on ad spend (ROAS) and multi-touch attribution to gauge real business impact.

What roles do AI and automation play in paid media strategy?

AI and machine learning enhance bidding strategies, optimize ad placements in real time and refine audience segmentation. These tools drive efficiencies and improve performance across channels.

How can paid media complement organic marketing efforts?

Paid media accelerates brand visibility while organic marketing builds long-term authority. By aligning PPC, social ads and programmatic ads with content marketing and SEO, businesses can create an integrated strategy that improves brand engagement and lead generation.